2019 Digital Trends: Location Intelligence
Location intelligence in digital advertising strategy may not be new to 2019, but it certainly is improving. Companies like Carto are advancing location intelligence (LI) by leaps and bounds by turning location data streams into tangible business resources.
So, what is LI? Well, to start it hasn’t changed much from the days before computers. LI was, and always has been, used to optimize business product flows from market to customer by optimizing delivery routes, sales territories and management of overall site planning to understand market reach.
What’s changed is we now have abundant amounts of data to help us understand our consumer’s behavior. In fact, we almost have too much data! Enter Carto, the company aimed to help us figure out how to efficiently utilizes this valuable consumer data.
Carto delivers pre-packaged solutions to make LI faster and easier to implement. These solutions assist your business in site network consolidation, fleet costs, redesign of sales territories, and all through the association of data. Let’s break these solutions down for a better look.
Always-on data streams allow for accurate revenue prediction, reducing risk.
Design your own sales territories to increase productivity and reduce cost.
With geospatial data, you can optimize your supply chain design for faster and smarter operations.
Infrastructure decisions become better by reducing traffic and speeding up response time.
Data streams convert into consumer insights and behavior for more targeted campaigns.
Does this sound like something your business could use? Get in touch with Carto and request a live demo to get started today!