Five Reasons Why Finding Your Writing Niche Is Important
Do you sit at your computer, knowing you need to write something, but ugh, your motivation is dead? Does a writer’s block plague you? Are you spending ridiculous man-hours researching your topic? If your answer is yes, then you need to change your niche.
Everyone from Jeff Bullas to Work at Home Woman has written about how writers should find their niche. To an extent the advice is sound. It points you in a direction that could lead to a profitable niche. The important thing, though, is to find the niche that makes you excited to write. A point missed in many of the writing gurus’ articles.
The wrong niche drains your desire to write.
The gurus tell you to write what you know and love. That’s not necessarily the best advice. Just because you like something doesn’t mean that you want to write about it.
If you’re unhappy with what you’re writing about, you will lose interest in writing. Don’t let the wrong niche drain your passion for writing. Write about a topic for a few months. Then assess your desire to continue writing about the topic. Still passionate? Then it’s your niche. If you’re feeling less than inspired and more like writing is a chore, it’s time to move on.
Your lack of enthusiasm shows.
You may not think your lack of passion for writing a specific topic shows, but it does. If your post was late or suffered from bad writing and poor research, the reader will notice.
When you don’t care about what you’re writing, your quality slips. One sign is a lack or inferior research. Another is when the subject is no longer trending when it posts. Even worse, procrastination leaves you no time to do proper proofreading and edits.
Don’t let a lack of enthusiasm for your niche ruin your reputation as a solid writer. If your work is getting sloppy, move on to something which motivates you to write well.
An overused niche can make standout writing difficult.
Think about the popularity of your niche. A prominent topic means you will compete with many writers for attention. People want exclusive information about fresh ideas. If you are repeating what others say you will never go viral. Placing yourself in a crowded niche means you must be different and offer new, better information. If you can’t do this, consider a less popular specialty.
Some niches are expensive, especially for new writers.
Many niches such as travel and electronics come with heavy out-of-pocket expenses. Readers want to know the latest trends and get honest reviews. To boost your views and trending, early or on the release date reviews are a must.
It’s important to ensure you can afford your niche and remain free of ethical dilemmas. Many writers start on unpaid blogs or writing forums, such as Coffee House Writers, to create an online portfolio. Any expenses for research are the writer’s responsibility at this stage.
When you’re a new writer, you will not get free products to review. No business or public relations firm considers you an influencer yet. You must gain credibility and an audience before anyone considers you for sponsorship and reviews.
Let’s not forget the ethical dilemma behind paid reviews and articles. Being paid or getting free products can skew your review and credibility. The Society for Professional Journalists’ ethics code advises on avoiding this issue.
You deserve to enjoy your job.
Yes, writing is a job. It’s not a hobby that earns you some cash. Therefore, your clients and audience will expect you to provide what they need and want.
You will spend hours researching, interviewing, watching videos and reading books and articles. You want to spend this time doing something you enjoy. Don’t torture yourself spending hours on a topic that makes you miserable. Consider what you already spend your free time doing and start from there.
No one says being a writer is easy. It is enjoyable and profitable if you outshine your competition. In today’s social media-based world you’re no longer competing with just educated journalists. Anyone can write, and post to the internet. That doesn’t mean it’s quality writing or that the facts and research are sound. Professionalism is a must to succeed.
The way to stand out is to be an expert who shares their honest enthusiasm with the world. It shows in the effort and expertise you put into the writing. Readers want to make a personal connection with a writer as passionate about the subject as they are.
If, after a while, you aren’t feeling so passionate about your niche or your writing quality slips, look for another niche. As a beginner writer, you have time to settle in and make changes. Don’t be afraid to start over. Keep searching and writing until you find what motivates you to write with enthusiasm.