Why Choose To #ShopSmall
With the holidays fast approaching, people turn their minds towards shopping and the steals they can get. Most people make sure Black Friday is on their calendars, or Cyber Monday for the others who may work/not want to be trampled by the crowds. But there is one more day most people do not think or know about—Small Business Saturday. Living in Mount Horeb, Wisconsin, where we highlight our small businesses and fun shopping downtown, I have learned just how much better it is to #shopsmall. Working at Telsaan Tea has especially shown me how to appreciate spending at little businesses. Here are my reasons for taking the time to shop small on Small Business Saturday.
1. Helps the economy
A way to help the economy is not to just buy things randomly at any store but make a point to find a place where you know your money will be coming back to the community. When you shop at a small business, there can be no question on what is going to happen; that money is going to be used to build more business for your community. Also, you are helping grow your community. There are 30.2 million small businesses in the United States according to the US Small Business Administration, which covers 99.9% of the jobs in the US. These jobs help just under half the population of the US—47.5 percent of Americans work in a small business. And all that money is going back to where you live.
2. Advocating your community
You are not supporting a big corporation which spends millions of dollars anywhere in the world; it stays local. You are helping your fellow man with his/her own dream. A small business becomes very personal not only to the family itself but to the community. When you go into a small shop and find their regulars coming day in, and day out, that takes a lot of dedication and patience to get those people to keep shopping there. They could be finding similar items in the big stores or finding something cheaper for their wallet, but those people are dedicating their shopping to that business because they want to see it succeed. They want the company to thrive, and they know where their money is going. Those tax dollars are helping to support your local schools and other public buildings, which benefits your town.
3. More personable care
Most of the time when you go into a big box store like Walmart, you have a difficult time finding someone who will help you with your needs or finding someone who cares (I am not saying everybody is like that, but there are some employees there just for the money). When you shop small business, they specialize or know more about what they sell. The owners and the people who work there are passionate about their products. This is their livelihood, not just a job. At Telsaan, I can tell you everything about teas from the Camellia Sinensis plant and the processes, the legends of tea, and flavors and tastes. That is because I want to learn more, I thrive by knowing what I love. And if I do not have an answer for you right away, I will most certainly learn to let you know what is the answer.
4. The gifts are unique
Sure, there are more deals found at Walmart or Amazon which nobody can beat, but what makes that product so unusual when you can locate it in every town in America. Or the person can order what they want online themselves, as that is what it seems Black Friday has turned into, a personal shopping day. With small-town businesses, most products you can only find by going to that specialized shop. Most will have either handmade products, products found or exported from small communities around the world, or something else which you may not see anywhere else. When I shop small, I know the person receiving the gift will get something extraordinary and thought out because I thought of them when I found my gift.
Whatever may drive you, you should go out and support your local shops this November 22nd. Find something your family and friends will love and cherish. This is a way to shop and not feel guilty about it—you are helping your community after all.