Writer’s Block: Inspiration For Business Writers
Writer’s block is the worst condition a business writer can have. Even professional’s who spend their days writing articles, position papers, reports and other forms of technical writing can run out of ideas or worse original material. Many people have offered a long list of technical ways to get unstuck. This is not one of those lists. Instead, I offer eight unique and creative ways to get unstuck.
Talk to people
What’s the buzz in the office? Have a chat with the person in the cube next to you and find out from your co-workers if there’s any buzz you have missed.
Engage your audience. Most, if not all of us are writing for multi-media platforms. Our social networking sites give us the unique ability to research our audience. Find out what your audience is talking about on your social network. Is there something you can explain better or add to your list of things to write about?
If all else fails head to the nearest hub of human information; the streets, local hangout spots, etc., while you are people watching, actively eavesdrop on their conversations. Do they have anything unique to offer?
Join an interest group
Interest groups are gaining popularity thanks to sites like Craigslist and Meetups. Join one related to your specialization. It’s amazing the information you can glean from interacting with groups of people who are interested your field of expertise.
Yes, we all do it as part of our daily job, but how often did you go beyond the fold, or to the 23rd page? Have you tried redefining your search words? Buzzwords change, and so does technology and ideas. Every day someone is doing something new or different, and you can find out what it is if you look hard enough for it.
LinkedIn is the mecca of industry information. Join a group related to what you write about or follow an influencer. Not only can you read, chat and share information and ideas, but you now have professional contacts, some of who may be excellent sources willing to be interviewed.
We all know exercising is fantastic for your heart and mind. It assists with memory; maybe a workout can help you remember an idea you forgot. The combination of memory and focus can heighten your ability to find inspiration and spark new ideas.
Create a unique bullet journal
A bullet journal is not a typical journal where you scribble notes and blurbs about your life. A bullet journal can be as right brain/left brain as you want it to be. You create a theme for each month sparking the right brain for creative inspiration. For you left brain you create the calendar and bullet list pages you need such as social media tracking, habit tracking, writing ideas, etc. One viral page amongst online influencers is article and video ideas. A bullet journal offers one a specific place to return to for fresh ideas when you hit a writer’s block.
Use your cell phone camera
As you go about your day-to-day snap photos of things that inspire you. It can be a new product, a budding fashion trend, anything that you think is worth writing. Create folders on your phone, so you can keep them organized and easily accessible.
Beyond ideas, cell phones can capture covers of books, highway ads, anything can lead to an idea. In my phone I have a folder for books, that would make excellent reference material, and books I want to buy or checkout, that will inspire my writing. Having a photograph of the book filed away electronically saves one from having to dig around for that slip of paper they used to scribble the information on.
As writers, we’re regularly reading books or doing online research. Rarely do we have the time to sit down and chill to some TV. Switch that up and watch some documentaries. Whether you write about food trends or oversized construction equipment, there’s a documentary about it somewhere. So, pop some popcorn, and see what inspiration you can get from documentaries.
We all hit a writer’s block at some point. As business writers, we tend to forget that we are creative professionals. Don’t let that happen. Let’s use our creative talents to find ways to stay inspired and store brilliant ideas for future use.