When And Where To Share Your Content

We work hard on our articles and stories. Once we hit that submit button or publish button our excitement increases. We scroll to the social share section of our piece and share… share… share. I do this, and I know you do too. If you are like me, you share, but don’t see a big turnout. Are we sharing wrong?

ComScore’s Global Digital Future in Focus 2018 International Edition

The report shows us that 46 percent of the people access their online content through multiple devices. The devices used the most are smartphones, desktop computers, and tablets. I can understand why. When I am at home, I use my desktop. If I am at home and away from my computer, I use my tablet. When I am away from home, I use my phone. How many of you are the same way?

The report continues to show us that most people in the United States of America rely on multimedia and social networking for their needs. Of course, we do. With Hulu, Netflix, Amazon and other networks placing their shows online. We get all the streaming we need. Plus, as of August 2017, most Americans get their news online, mainly through social media platforms.

With sharing, ComScore shows us that Facebook takes the lead, with Instagram, Snapchat, and Twitter following suit. What does that mean? It means we use Facebook more than any other social media. Hot on Facebook’s trail is Instagram and Snapchat. But, poor Twitter is trailing behind.

How can we use this to help us?

We need to see what the best times are to post our articles and stories. Thanks to Sprout Social, they have given us an idea of the best times to share our masterpieces.

Facebook:

Good times:

Wednesdays at 12 pm and 2 pm.
Thursdays at 1 pm and 2 pm.
If you must post during the weekdays, 10 am to 3 pm is your safest time.

Worse times:

Don’t post on Saturdays or in the evenings or early mornings.

Instagram

Good times:

Wednesdays at 3 pm
Thursdays at 5 am, 11 am, and 3 pm to 4 pm.
Fridays at 5 am.
If you must post during the weekdays, Tuesdays through Fridays from 9 am to 6 pm is our best bet.

Worse times:

Sundays.

Twitter

Good times:

Fridays from 9 am to 10 am.
If you must tweet during the weekday, 10 am to 12 pm is the time for you.

Worse times:

Sunday mornings.

Good times:

Wednesdays from 3 pm to 5 pm.
During the weekday, Tuesdays through Thursdays.

Worse times:

Fridays through Mondays.

Per Social Media Today, the best time to snap your Snapchats is between 10 pm and 1 am. With Pinterest, aim to pin on the weekends at 2 pm, 9 pm, or 2 am. If tumbling is your thing, you can tumble your way onto Tumblr at 10 pm with Sundays being your peak day.

But what do you do if you post during those times, and still nothing? You are not alone. According to Moz, most of our content we share on social media is ignored. People feel the content they see on social media is not worth sharing. Are we writing poor content or neglecting to amplify our work?

What is amplifying?

Amplifying is paying for ads on Facebook, Google, and other places. Other forms of amplifying are referrals, email marketing, and paid searches.

What is organic?

Organic is sharing your articles through social media. You are hoping your friends and family will comment and share your article, kind of like word-of-mouth. Content that does well with organic shares are comparisons, reviews, Listicles, and how-tos.

What type of content gets shares?

The content that gets shared the most is from trusted, authoritative sites. Also shared are opinion-based content and researched backed content. Plus, content ranging over 1,000 words, with 1,000 to 2,000 being the sweet spot.

Why do people share?

People share for:

Offers and discounts
Tips and useful information
Warning people
Entertainment
Inspiration
Reciprocity

What about storytellers?

According to J.A. Huss, use Facebook groups. Share your short stories in Facebook groups that allow you to post an excerpt and the link to read the full story.

In the end

In the end, you need to do what is best for you. Take a step back and see what you have. If you are like me, amplifying will not work. I must depend on organic, and I am okay with that.

What about you? How are you going to share your content?