Is there a reading version of a double take? I suppose instead of a turn of the head, it’s a flick of one’s eyes back over what they just read. It’s a jolt of familiarity, a sense of déjà vu. In that moment, you feel all your synapses light up, forming new connections of understanding. ...

I was talking with family about what to get for dinner, and suddenly all these examples of how companies misuse the English language started popping up. Some are easy to chuckle at and some you just groan and shake your head. The Super Soaker I get what they were aiming for, but, to me, it ...