• Boolean Search, Boolean, Search, SEO

    Boolean rules are designed to make searching a database effective. But in an age of smartphones and where internet literacy is assumed, are Boolean rules becoming a lost art? My thoughts on Boolean searching as a lost art came to me when helping my little sister job hunt. She was using natural, everyday language to ...
  • Backlinks, Backlink, SEO, Search Engine Optimisation

    Google determines their website ranking by Search Engine Optimization (SEO). One of the main factors in Google’s high SEO ranking is Backlinks. Sometimes backlinks are called Inbound Links. For this article, we will call them backlinks for the sake of simplicity. 1. What are Backlinks? The word itself is a hint to its meaning. A Backlink is an ...