You are looking to create a blog or you already have one established. Congrats! By this point, you have your ideas, and if you already have a blog, possibly a few followers. Great! Now the real question is, how are you going to get your clients to actually read it? In the blogging world, the ...

Do you Know Your Customer (KYC) before starting a marketing plan? If not, it might be time to take a step back and look at what your customers are asking for. One way to understand how to improve your marketing strategy, or to be sure it’s working, is to build a customer persona for your ...

It’s no secret that I love social media. I’m one of those super annoying people who tweets basically anything that comes to mind. In fact, I just reached 15,000 tweets last week. I follow over 1,500 people on Twitter, most of whom are celebrities, authors, and people I don’t know. While some people strive to ...