Boolean rules are designed to make searching a database effective. But in an age of smartphones and where internet literacy is assumed, are Boolean rules becoming a lost art? My thoughts on Boolean searching as a lost art came to me when helping my little sister job hunt. She was using natural, everyday language to ...

I’ve written these six basic SEO strategies to be short and sweet. That being said, let’s get at it.   1. Content There are two main aspects in developing great content, quality and quantity. Google scans sites faster and with increased accuracy these days, so jamming keywords on your homepage just won’t cut it anymore. ...

Do you Know Your Customer (KYC) before starting a marketing plan? If not, it might be time to take a step back and look at what your customers are asking for. One way to understand how to improve your marketing strategy, or to be sure it’s working, is to build a customer persona for your ...

A-commerce is not new. In fact, you’ve undoubtedly experienced it a few times with self-checkouts in retail outlets or when suggestions are made based on what you view while shopping online. A-commerce, or Automated Commerce, refers to the automation–and often–customization of a consumer’s retail experience through the use of devices, big data, algorithms, deep learning, ...