CASL stands for the Canadian Anti-Spam Law. This law was implemented in July 2014 to protect Canadian consumers from over ambitious email marketers spamming our inboxes. Even though the law has been well established for a little over four years, I still hear questions about what it is. When looking up the regulations online, readers are often overwhelmed by text-heavy ...

Most websites have multiple products or services to offer, but it’s too wide of a scope to dump people onto your homepage after running a campaign, whether that traffic is from free or paid media. A landing page ends your sales funnel with a bullseye and caters to your visitors with a specific campaign focus. ...