Most websites have multiple products or services to offer, but it’s too wide of a scope to dump people onto your homepage after running a campaign, whether that traffic is from free or paid media. A landing page ends your sales funnel with a bullseye and caters to your visitors with a specific campaign focus.

Here, we review a few of the benefits to creating a landing page for your website, including some tips on design, then finish everything off with a suggested third-party landing page creation and conversion service.

Specifically target a product or service

Select something from your site that is already doing well or has gained favorable attention. Now build your campaign around it and use this to target your landing page. Think about what your unique selling proposition (USP) is and create a call to action (CTA).

KISS – Keep It Simple Stupid

Make your USP a paragraph and make your CTA a simple ‘buy now’ or ‘sign-up now’ button. Yes, it’s that simple. Make sure both are above-the-fold, which means they are up front on the screen and seen before you scroll down. Include additional information expanding on your product or service below-the-fold. Now your landing page meets the needs of new visitors and informed ones.

Design

Contrast colors. Be sure everything is easy to read–black text on a white background works. Include your company logo and site navigation along the top of the page, but try not to call attention to it. We don’t want visitors browsing your site. With a landing page, we are targeting specific visitors for a specific purchase.

Measurement and tracking

Add Google tags to your page, and watch your analytics for trends. Adjust accordingly.

A/B testing

If you have the resources and know-how, create two landing pages and stagger them to see which performs best. Sometimes a green vs. red button, even if they function the same way, can make all the difference. If this is your first landing page, just stick with one and follow your analytics for suggestions toward building a second version.

Suggested Service

Give Leadpages a shot. They will help you create a campaign with templates that work with all types of devices, connect with new audiences, lead conversion including the A/B testing I’d mentioned above, and, finally, setting your goals to help watch your campaigns return on investment.

The bottom line is: have a specific product or service in mind and sell the life out of it. Good luck out there you digital champions!