• Digital Benchmarks, Content, Content Structure, Digital Marketing

    Content is one of the top Search Engine Optimization (SEO) ranking factors. This guide focuses on the basic content structure and best practices for improved SEO. 1. Keywords A keyword is a particular word or phrase that describes your webpage content. Search engines use keywords within a search algorithm to rank content. Or, simply put, ...
  • Digital Marketing Trends 2018

    As 2018 moves past its middle point and dutifully heads toward 2019, we take a look at the latest digital marketing trends. At first glance, today’s digital marketing trends appear to be more of the same. However, each year brings additional improvements and new ways to better reach your audience. 1. Mobil-pocalypse Waiting in line, ...
  • Boolean Search, Boolean, Search, SEO

    Boolean rules are designed to make searching a database effective. But in an age of smartphones and where internet literacy is assumed, are Boolean rules becoming a lost art? My thoughts on Boolean searching as a lost art came to me when helping my little sister job hunt. She was using natural, everyday language to ...
  • Backlinks, Backlink, SEO, Search Engine Optimisation

    Google determines their website ranking by Search Engine Optimization (SEO). One of the main factors in Google’s high SEO ranking is Backlinks. Sometimes backlinks are called Inbound Links. For this article, we will call them backlinks for the sake of simplicity. 1. What are Backlinks? The word itself is a hint to its meaning. A Backlink is an ...
  • SEO

    I’ve written these six basic SEO strategies to be short and sweet. That being said, let’s get at it.   1. Content There are two main aspects in developing great content, quality and quantity. Google scans sites faster and with increased accuracy these days, so jamming keywords on your homepage just won’t cut it anymore. ...
  • Keywords and searches are smarter

    Google began as a humble research project out of a garage in 1996. Today, that same garage experiment is on a mission to organize the world’s data. By commanding ~70 percent of the search engine market share, Google has managed to collect immense amounts of data. Google is quite hush-hush when it comes to how ...