Do you Know Your Customer (KYC) before starting a marketing plan? If not, it might be time to take a step back and look at what your customers are asking for. One way to understand how to improve your marketing strategy, or to be sure it’s working, is to build a customer persona for your ...

A-commerce is not new. In fact, you’ve undoubtedly experienced it a few times with self-checkouts in retail outlets or when suggestions are made based on what you view while shopping online. A-commerce, or Automated Commerce, refers to the automation–and often–customization of a consumer’s retail experience through the use of devices, big data, algorithms, deep learning, ...