• Digital Law

    CASL stands for the Canadian Anti-Spam Law. This law was implemented in July 2014 to protect Canadian consumers from over ambitious email marketers spamming our inboxes. Even though the law has been well established for a little over four years, I still hear questions about what it is. When looking up the regulations online, readers are often overwhelmed by text-heavy ...
  • Email Marketing

    Email is still considered one of the most effective digital marketing tools around today. Even with all the new fancy chat-bots and social scheduling tools, email leads the way. However, this shouldn’t be news, it naturally makes sense. In the days of traditional marketing, direct post was one of the most effective ways to reach ...