“Tell me about your book.” These are the words that many authors dread. I know this because I’ve written over a dozen book blurbs for fiction titles, many of which have become award-winning and Amazon bestselling books. As an author myself, I know that back blurbs always seem to stump us writers. It’s not because ...

Omnichannel— It’s the new word. The buzz, the bee— Be everywhere— Omnipotent Omnipresent On every channel, every feed— Feed the algorithm Words— Not fruit. My mother gave me a Strawberry slicer On Easter Sunday— A terribly odd, Impractical gift. I smiled outwardly But cringed inside— It reminded me of my studies, My training, in marketing. ...

You are looking to create a blog or you already have one established. Congrats! By this point, you have your ideas, and if you already have a blog, possibly a few followers. Great! Now the real question is, how are you going to get your clients to actually read it? In the blogging world, the ...

This article is designed to help students create PowerPoint presentations that are sure to impress! Choosing a Perfect Template  Looking through the catalog of PowerPoint sample templates can be a little overwhelming. All of these are meant to be used in presentations. Some backgrounds, however, have more marketing appeal than others. The “Facet” template is ...

Hi everyone! I’m Jess, and I have published one awesome poetry book, and two parts of a serial fiction book that I am pretty sure is really REALLY terrible, but it’s okay because I’ve rewritten it and it will be out next month… hopefully… So… with all that said, I want you to know two things about ...

I have struggled my whole life to find that one thing I’m more passionate about above all else. Growing up, I wanted to be everything from a teacher to a singer to a lawyer to an astronomer. When I was about 11, I decided I wanted to be a fashion designer, and this is the ...

I was talking with family about what to get for dinner, and suddenly all these examples of how companies misuse the English language started popping up. Some are easy to chuckle at and some you just groan and shake your head. The Super Soaker I get what they were aiming for, but, to me, it ...

Location intelligence in digital advertising strategy may not be new to 2019, but it certainly is improving. Advancements in location intelligence is turning location data streams into tangible business resources.

Email is still considered one of the most effective digital marketing tools around today. Even with all the new fancy chat-bots and social scheduling tools, email leads the way. However, this shouldn’t be news, it naturally makes sense. In the days of traditional marketing, direct post was one of the most effective ways to reach ...

I know what you’re thinking. Writers don’t need a brand. Our name is our brand…right? Wrong. Personal branding is about far more than the name of a company. It’s about the voice of that company, the style, the tone. It’s about what that company stands for. Most importantly, it’s about the dialogue that company creates ...