A core memory for most millennial fantasy readers is going to the midnight movie releases of Harry Potter. Parents who didn’t want to leave their kids unattended at midnight were gracious enough to go acquire the book from Walmart or Target. Midnight movie releases involve teenagers who are dressed as characters and accompanied by their ...

You are looking to create a blog or you already have one established. Congrats! By this point, you have your ideas, and if you already have a blog, possibly a few followers. Great! Now the real question is, how are you going to get your clients to actually read it? In the blogging world, the ...

I have struggled my whole life to find that one thing I’m more passionate about above all else. Growing up, I wanted to be everything from a teacher to a singer to a lawyer to an astronomer. When I was about 11, I decided I wanted to be a fashion designer, and this is the ...

Location intelligence in digital advertising strategy may not be new to 2019, but it certainly is improving. Advancements in location intelligence is turning location data streams into tangible business resources.

Email is still considered one of the most effective digital marketing tools around today. Even with all the new fancy chat-bots and social scheduling tools, email leads the way. However, this shouldn’t be news, it naturally makes sense. In the days of traditional marketing, direct post was one of the most effective ways to reach ...

Do you Know Your Customer (KYC) before starting a marketing plan? If not, it might be time to take a step back and look at what your customers are asking for. One way to understand how to improve your marketing strategy, or to be sure it’s working, is to build a customer persona for your ...