As 2018 moves past its middle point and dutifully heads toward 2019, we take a look at the latest digital marketing trends. At first glance, today’s digital marketing trends appear to be more of the same. However, each year brings additional improvements and new ways to better reach your audience. 1. Mobil-pocalypse Waiting in line, ...

Do you Know Your Customer (KYC) before starting a marketing plan? If not, it might be time to take a step back and look at what your customers are asking for. One way to understand how to improve your marketing strategy, or to be sure it’s working, is to build a customer persona for your ...

I have talked about reading and writing multiple times. At this point, you probably know that I am quite literally obsessed with books. I won’t talk about how I always loved reading but didn’t read much until I was an adult. If you want that story, you can read it here. I am, however, going ...